Create the ‘big reveal’ in a different way was the requirement for the launch of the new Suzuki S-Cross crossover SUV. The “Ta-da!” moment happens when castaway couple Ben and Natalie spring open a massive crate washed up with them on a deserted island.
The television campaign, launched with a 15 sec teaser, was followed by a 30 sec version that highlights the car’s performance and techno inclusions.
“S-Cape in your S-Cross” is the campaign’s caption and was devised as a way of locking this exciting new brand into the escape machine category.
The campaign also featured integrated components online, in the press and at point of sale. The online pre-launch promotion sparked excitement amongst thousands of entrants. The prize was a sneak preview day for 7 winners at the Mt Cotton Driver Training Centre.
TV Commercial Credits:
Writers: Allan Hartley, Carissa Jackson
Creative Director: Allan Hartley
Agency Art Director: Carissa Jackson
Production Company: Taxi Films Brisbane
Executive Producer: Andrew Wareham
Producer: Mark Bishop
Director: Julian Hartley
DOP: Richard Wang
Cam Asst: Will Edmunds
Sound Recordist: Justin Harrison
Gaffer/Grip: Mick Smith
Production Asst: Brea Stanbridge
Art Department/Props: Mikey Squire
Cast: Ben Jackson, Natalie Miller, Luke Rapihana
Post Production: Alt-VFX
Editor: Ant Newton
Special thanks to the teams at Taxi and at Alt-VFX for going above and beyond!
Thank you to all cast and crew.