Castaway couple launch new Suzuki!

Suzuki S-cape in your S-Cross

S-Cape in your S-Cross

 

Create the ‘big reveal’ in a different way was the requirement for the launch of the new Suzuki S-Cross crossover SUV. The “Ta-da!” moment happens when castaway couple Ben and Natalie spring open a massive crate washed up with them on a deserted island.

 

The television campaign, launched with a 15 sec teaser, was followed by a 30 sec version that highlights the car’s performance and techno inclusions.

 

“S-Cape in your S-Cross” is the campaign’s caption and was devised as a way of locking this exciting new brand into the escape machine category.

 

The campaign also featured integrated components online, in the press and at point of sale. The online pre-launch promotion sparked excitement amongst thousands of entrants. The prize was a sneak preview day for 7 winners at the Mt Cotton Driver Training Centre.

 

TV Commercial Credits:

Writers: Allan Hartley, Carissa Jackson

Creative Director: Allan Hartley

Agency Art Director: Carissa Jackson

Production Company: Taxi Films Brisbane

Executive Producer: Andrew Wareham

Producer: Mark Bishop

Director: Julian Hartley

DOP: Richard Wang

Cam Asst: Will Edmunds

Sound Recordist: Justin Harrison

Gaffer/Grip: Mick Smith

Production Asst: Brea Stanbridge

Art Department/Props: Mikey Squire

Cast: Ben Jackson, Natalie Miller, Luke Rapihana

 

Post Production: Alt-VFX

Editor: Ant Newton

Special thanks to the teams at Taxi and at Alt-VFX for going above and beyond!

 

Thank you to all cast and crew.

 

 

 

Campaign Elements

Castaway Teaser 15 sec
Castaway 30 sec