K.M.Smith Extended TV campaign
Celebrate a Life
K.M.Smith is Brisbane’s most eminent family owned Funeral firm. It’s been around since 1883 when Kate Mary Smith became the first lady funeral director. True Creative was commissioned to create a series of 15 sec TV commercials promoting the broad array of services offered by KM Smith in the South East Queensland market. The campaign touches on aspects such as hearse fleet, lady funeral arrangers, nearby branch service, and general services, and builds on the brand campaign “Celebrate a Life”.