You Name It - Labels! TVC
You Name It - Labels!
The brief was pretty simple: boost awareness of the You Name It - Labels! brand and provide a point of sale for potential customers, that being the website.
The idea: have kids invent spontaneous stories about how they lost clothing or school items, film them and wrap up the commercial with the You Name It - Labels! solution.
The simple, memorable promise in the commercial is: Lost is found.
The production was a truly collaborative effort with children cast from associated families and friends. The end result is an effective TVC that represents excellent value.