You Name It - Labels! TVC

You Name It - Labels!

You Name It - Labels!

 

The brief was pretty simple: boost awareness of the You Name It - Labels! brand and provide a point of sale for potential customers, that being the website.

 

The idea: have kids invent spontaneous stories about how they lost clothing or school items, film them and wrap up the commercial with the You Name It - Labels! solution.

 

The simple, memorable promise in the commercial is: Lost is found. 

 

The production was a truly collaborative effort with children cast from associated families and friends. The end result is an effective TVC that represents excellent value. 

 

 

Campaign Elements

You Name It -- Labels! TVC